It’s no industry secret these days that any sort of internet based marketing campaign isn’t without risk. Whether you are utilizing a pay per click campaign or investing your time and money into making it high up in the search engine rankings there’s just no guarantee that either of these things will actually increase your website’s profits. In fact the only thing you know for certain is that they will both cost you a fair sum of investment capital over a long period of time. This article will focus on an idea that may be able to save you from having to pay anything upfront, or out of your pocket before any of those positive results from an SEO expert have had a chance to really begin paying off. This will of course save you all the financial risk that’s typically associated in marketing any new online business venture.
I’m speaking of using a partnership percentage or commission based pay option as compensation for your SEO specialist instead of cash upfront. What this means is that the SEO specialist would agree to take on your project and be paid a commission or revenue percentage of what your website makes in sales revenue. This can be set up in many different ways and might be based upon either total sales or only profits. When you would have to begin paying the commissions is another aspect that can be negotiated, but having some predetermined SEO related goal or event that triggers the payments might be a good idea.
With this scenario it is going to typically be the SEO expert who has the most to lose (in most but not all cases) so it’s the client who will probably be the one having to do the convincing. Don’t sell yourself short too quickly however. If you have a great product and your website is very well designed (or already has some sales coming in) there’s a good chance you might find someone willing to team up with you as long as the reward will be worth the risk (you’ll have to consider giving up a good percentage so it’s worth someone’s time and risk, naturally).
Common sense tells us that in a situation such as this it may be necessary to seek out SEO individuals who are either out of work or trying to start their own SEO company. Looking for newly registered domains in the SEO field may be a good place to get started. The amount of competition for your keywords and phrases will likely dictate the amount of experience your project will require of your SEO specialist so don’t immediately discount someone who might be a tad green if your key phrases show up with under a million hits. SEO science is not rocket science and even someone with less than a year’s worth of experience under their belt can likely be of great help to a new startup website. Don’t forget that if even if they don’t attain the exact results you were hoping for then this would mean you’ll end up paying them less money. The better the result, the better the paycheck for both parties involved.
While in most cases this type of agreement will probably favor the client (financially speaking), it can also be an excellent opportunity for an up and coming SEO to gain some invaluable experience at the very least. It may not be the perfect answer for everyone out there but for the right company or individuals that have a chance at teaming up in this way I think there’s enough opportunity or potential on both sides of the coin that make it a worthwhile notion.
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